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Shout Outs In Two New Books
It’s nice to write books but it’s extra nice to be featured in someone else’s! This month, three terrific authors were kind enough to include pieces about Just Ask a Woman and me and I want to thank them here and give them some ink.
First up, Maddy Dychtwald, nationally recognized demographer and marketer just launched “Influence, How Women’s Soaring Economic Power Will Transform Our World for the Better”, written with Christine Larson, a wonderful journalist. The book from the VOICE division of Hyperion is a huge resource for any business that’s ready to learn about the transformative economic power of women. In the book, the authors interviewed dozens of successful corporations and marketers to advance their story of women’s influence. Just Ask a Woman pops up all over it. Here’s an example from one of our interviews: “As a marketer, I would look at my most successful competitor and wonder why I’m not getting that money. Intelligence about women customers will give you a leg up.” Thanks, Maddy and Christine! We are so glad to be part of your provocative new book.
On a more personal note, Ellyn Spragins has just launched the latest in her “Letters to my Younger Self” series, this one called, “What I Know about Success.” She asked me to write a letter to my younger self, helping me understand a career lesson learned later in life. My letter titled, “You are not in charge of everyone else’s happiness” appears alongside letters from rockstar women I admire, like Barbara Walters, Bobbi Brown, Diane Von Furstenberg and Soledad O’Brien and Cathie Black. What an honor! And my plug…it’s a great gift for new graduates…as well as women reflecting on their own reinventions!
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