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Wal-Mart is Crafty and it’s Paying Off
It comes as no surprise that Wal-Mart is faring well in this economic climate. Over the years we’ve heard women tell us that while they like Target for fashion, home, and personal items, because of price, Wal-Mart has their wallets more often.
But now it’s not just about the money. We’ve been watching as Wal-Mart works harder to offer today’s female consumers more than just low prices…and their work is paying off. In fact, during Lehman Brothers’ 11th annual retail and restaurant conference, CEO Eduardo Castro-Wright explained that “Wal-Mart is even better positioned to take advantage of growth when the economy turns around.” And these changes have gotten me excited about the brand.
First, there was the March launch of Canopy, their beautiful furniture and home furnishing’s line, which recently caught my eye in Home Magazine and made me do a double take when I realized it was from Wal-Mart.
This month they’ll launch two new assortments from Martha Stewart’s Craft line – Create and Celebrate. And as a bridesmaid once more, I can’t wait to get my hands on these products.
And finally just this week it was announced that Wal-Mart signed an advertising sales deal with Women@NBCU, the new unit of NBC Universal, to sponsor content aimed at reaching a mother and her “momtourage” . We’ve been talking about women’s board of directors for nearly 10 years now and it’s nice to see a company embed themselves into her network in a way that feels natural.
We’ll be keeping an eye on Wal-Mart as they continue to make strides at reaching their most powerful customer.
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