subscribe
The Power of One
Andrew Adam Newman quoted me in an Adweek article today about marketing to single women called The Power of One. (BTW: I love when my quotes get to finish an article!) This is definitely a hot topic – Tracy was on NPR a few weeks ago being asked similar questions. The topic brings up the bigger issue of segmentation for marketers. So many times we have to ask clients to go back to the drawing board to decide “which women” when they say they want to market to women. Saying “single women” leads most marketers to think about Gen Y women whom they picture live like Carrie Bradshaw. In reality, the most powerful single women are older, with more work and life experience and a clear vision of where their lives are going. They have money to spend, are brand loyal and aren’t afraid to tell you what they are thinking. What do you think is holding marketers back from these women?
share the love:
