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Going Green is Getting Easier
Women have been telling us for awhile now that they would like to be more socially and environmentally responsible. They have the best of intentions but as we’ve mentioned before, most women are going “Greenish”. Most do what’s convenient and not too expensive and what works best in their lives. (See our recent post on how Clorox has won with women trying to be more green)
While it’s great when consumers can take the first step in being more conscious of their actions (reusable bags, energy-efficient light bulbs, etc.), it’s even better when companies make it easy to be green and get us actually thinking about our actions. Here are three companies I’d like to give shout-outs to:
Brita and their “Responsible Water” Campaign. They remind you that a plastic water bottle will live forever in a landfill. They’ve made me think about picking up a bottle of water on my way to a walk in the park vs filling my reusable BPA free container from my Brita pitcher.
Method’s new laundry detergent with smartclean technology is the world’s first Cradle to Cradle certified laundry detergent. Its environmentally-intelligent design has me rethinking the heavy jug I get at Costco each month.
And lastly, SunChip’s creation of the first 100% compostable chip package which debuts Earth Day 2010 (Great commercial by Juniper Park!), will have consumer packaged goods companies scrambling to figure out how they too can make their packaging plantable.
Companies are going to continue to take even more responsibility for making this a better planet which in turn will make it easier and more affordable for consumers to play their part.
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