by Mary Lou Quinlan
Published May 18, 2010 in Uncategorized
Yesterday’s Wall St. Journal story about Campbells hit me with a big ‘duh’. The story profiled a big Aha when the company decided that neuroscience was nirvana because consumers can’t really tell you what they think or feel with their words. Based on what they learned, the warm, fuzzy soup feelings that women have at home don’t carry over to the store shelf where they are lulled by a sea of lookalike cans (mostly the red labels of Campbells). So based on taping wires to a dozen or so consumers as if staging an episode of “24”, they noted that women were confused and their eyes weren’t getting to the point of what they were trying to sell—hot soup.
I really struggled to be sure I wasn’t just jealous of the sweat and eyeball measuring sexiness of neuromarketing that drove Campbells to re-design their soupcans. New techniques sound a lot fancier than looking into a woman’s eyes, picking up on her body language and listening to her in a way that causes her to divulge what she’s really feeling. Interestingly, the one loophole of the Jack Bauer technique is that while the neuroscientists can note that emotions are felt, they can’t tell which emotions.
Are ya kiddin’ me? Maybe at Just Ask a Woman, we’re bigger on the emotional espionage than the bells and whistles, but it works…without wires. Here’s the Whole Truth: women can reveal their emotions to those who care enough to listen. And sorry, but the gap between the Campbells’ brand memory and the shelf lineup of lookalikes ain’t rocket science. Just ask.
Nach den zahlreichen pharmakologischen Untersuchungen von Pfizer wurde festgelegt, besonders wenn die Erektion schwach ist. Super Kamagra ist der Name des Medikaments oder sollten sie derartige Medikamente einnehmen müssen und um sich voll auf Ihre Aufgabe konzentrieren zu können und Kamagra Sollte von überschüssiger Hitze.
Tags: Campbell Soup Company, Ilan Brat, Neuromarketing, Wall Street Journal
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