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And now a word from “real” consumers….
Activia is reaching out with a campaign that touts home-done footage of women documenting their 14 days of digestive improvement, in response to Jamie Lee Curtis’s 14 day challenge. Two things struck me about it. First, that with so many reality shows revealing TMI to the max, is showing ‘real consumers’ in commercials that noteworthy anymore? We are too real for our own good right now, so announcing they are “real” makes them seem less real than Bethenny or any Bachelorette we’ve grown to love/hate.
Second, do we really want to hear about the day by day bowel changes of these satisfied real customers? Ick. I would rather trust Jamie Lee that the stuff does the trick than watch a blow by blow on the topic. And funny enough, even getting the Whole Truth from consumers with cameras isn’t as easy as it sounds. When we do Self-nographies with women, we often double back to ask them a second round of tougher follow up questions. The camera can lie, or at least tell some ego-protecting Half Truths, when it’s in her hands. (Of course, in this case, I’m kind of glad that those Activia “real” women are keeping some things behind closed bathroom doors!)
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