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Making More Money on Maternity
While everyone is working on tightening their belts, at 28 weeks pregnant, mine just keeps expanding, forcing me to be in regular shopping mode.
In today’s economy pregnant women are a sure thing. So, why are retailers making it so difficult to take my money?
Sure there are more mainstream companies today taunting stylish maternity fashions – from Old Navy, Gap, Ann Taylor loft and of course there is Liz Lange’s line at Target. No longer are we destined for just the destination maternity shops but I can tell you from experience, it doesn’t seem like they really want us pregnant folk walking around their stores.
On a recent trip to the maternity section at Old Navy (which was all the way on the top floor stuffed in a corner of the children’s section) I found two style dresses, mostly in small and extra larges, a rack of clearance pants and a display table of see-through t-shirts. Their website has great selections, fun styles, but as I’m never quite sure what size I’ll be this is the one time where I really want to shop in person. And just like the Gap who is only selling Maternity online, web purchases can’t be returned to the stores. While I like to keep Keith, our UPS guy, busy, this seems like a financial waste for the company (especially since they offer free returns and my Luxe card gets me free shipping).
At least there is Target, I thought. But after trips to four different locations I am confused at why such a great line is hidden away next to the Merona line, as if they’re saying can’t find it in Liz, try a plus size! Which may actually be their intent because every Liz Lange section I’ve seen seems like a picked over clearance section. At least online orders can be returned at the store and you often get free shipping. I’ve probably made 5 returns so far, buying multiple sizes so I can create my own fitting room at home. Advice for retailers: if you stock it we will come…and we’ll save you shipping costs along the way. Now that would be a good less labor, easier delivery story!
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