PostScript to Identity Theft
Well, just as I was going into Kelly Ripa withdrawal with the demise of Commerce Bank, last night a commercial popped on with Regis Philbin on a psychiatrist’s couch having an identity crisis and guess what? He and Kelly are now wearing green and all excited about TD Bank. So, in an effort to maintain their personality through a name change, Commerce AKA TD has given customers a way to believe they are still the same good guy brand. I wonder if McDonald’s bought Burger King, would Ronald McDonald switch his red curls for a crown?
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