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Tracy tells NYWICI how to reach the female audience
Marketers (and men) find themselves constantly asking “what do women want?” A question that is impossible to give a simple answer to, as women as a whole never all want the same thing. “All mom’s are not the same, all women are not the same,” Tracy said. This makes advertising to women today difficult and challenging.
On December 6th, last Tuesday, Tracy Chapman was a panelist for New York Women in Communications, Inc (NYWICI) event, “What Women Want: Strategies for Reaching the Female Market.” The panel of marketing experts was moderated by Lesley Jane Seymour, the Editor-In-Chief of More Magazine, who aimed to uncover what the best approach in understanding the thoughts, motives and triggers of a targeted female audience.
Tracy explained that as a marketer or advertiser it is easy to get caught up in the half-truths that women tell, but it in order to succeed in reaching the target female audience the whole-truth must be uncovered. “Women have and project the best intentions;” however, often times what women say and do are very different. If the whole truth behind these intentions are uncovered, it is much easier to reach the intended female audience.
Tracy provided the attendees with insightful information that helped to make the event a great success!
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