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Jen Drexler Talks Caring, Creativity, And Why Apple Is Iconic
In the wake of Steve Jobs’ untimely death, both media and marketers are scrambling to decode how one man and his company changed the way the world uses entertainment technology. And when looking for insight into a brand’s influence on our lives, who better to ask than Just Ask a Woman?
Stacey Vanek Smith of Marketplace spoke with Jen about Apple’s iconic imagery and cult following:
Making people feel like it cares is exactly why Apple is Apple, says Jen Drexler, a brand analyst at Just Ask a Woman.
Jen Drexler: You joined it. It’s like enrolling in college and wearing the sweatshirt. You joined this brand the second you became hooked on one of the products.
Part of it is the cool factor. Drexler says instead of focusing on selling to businesses and targeting the cubicle culture, Mac aimed its products at musicians, filmmakers and visual artists.
Drexler: And then everyone else who has one can feel a little bit of that too. I can tell you I’ve never done anything creative with mine ever, but I would like to believe people think I do.
Check out the entire article HERE.
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