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What the blip
I recently read an aritlce on cnn about a new website, blippy.com. When you register, you link your credit card to the website and it publicly displays (a la facebook status) your purchases (ex. “dudup spent $1.29 at iTunes – Empire State of Mind (Part II)” )……and so?
I don’t get it, worst part is that in the interview with the founder he admitted he wasn’t sure what the point was either-seriously? As a marketer I can see the advantage of being able to track spending, but only if your target registers on the site.
I guess if you really coveted your friends shoes, but did not want to ask her where she got them or how much she paid for them, you could turn to blippy where *hopefully* she purchased them with her credit card.
How many moms do you think are going to visit blippy in the hopes that someone is purchasing milk at three different locations near them so they can price compare?
The strangest part is I can’t stop thinking about blippy….maybe it’s because I’m a closet shopper who would be mortified if anyone could see that every time I visit CVS I easily spend $100. Just curious-who are you blippy users and what do you use it for?
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