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Could we live with less?
During a recent trip to Wendy’s I was struck by a sign at the register that stated “due to weather conditions in Florida tomato crops were affected. Tomatoes are by request only.” What customer would request a bad tomato? This got me thinking. Could Wendy’s get away with losing the tomato altogether? I cant see there being a big campaign, “the tomato is back!” To be honest, I didn’t miss it on my burger (it’s not like we’re saying no pickles!). What would that save the company? How much must they spend on tomatoes?
KFC’s new Double Down just omitted the bun (ok, they did use chicken as replacements). But what financial savings can be had by going bunless? Are these just new techniques by the food industry to watch the bottom line? And the big question, will consumer’s demand more or will they be happy with less?
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