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No Advertising Love For Single Women
Want to know why you don’t see more single women in advertising – check out Ashley Milne-Tyte’s report on NPR where I offer some reasons why.
One of the biggest reasons I believe that more companies aren’t featuring more single females is that with limited ad budgets (even the big companies have reigned in spending) they want to reach as many women as possible without breaking the bank. I don’t think that it’s because marketers are behind the times, but that companies have to justify the reason why they would opt to only focus on single women. Yes, more single women are running households but the goal for these companies is to be as inclusive as possible and hope that they aren’t alienating anyone.
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