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FLO TV’s COMMERCIAL TAPS MARTYRDOM WHOLE TRUTH: “Me Time”
When it comes to talking about getting “me time”, Moms will often play the martyrdom card and tell us how every minute of the day belongs to someone else. I can’t count how many times we’ve heard women tell us that they need to shower with the door open in case someone needs them.
That is why I love the new FLO TV commercial for their new personal television device. We see a young boy heading to the bathroom. His Dad asks where he’s going and he says, “big boy potty”. As any parent who has had to potty train knows, bathroom independence is a godsend. As the little boy closes the door behind him, his Dad offers encouragement through the door, “I’m so proud of you.” What Dad doesn’t know is that his son has locked himself in the bathroom for some quality alone time so he can watch cartoons on his FLO TV.
I love that they have tapped into the Whole Truth that while some will say they have no time to themselves, people across America are hiding out in their bathrooms. To see a young child doing this brings this insight home even more. Women are constantly admitting that they often sneak around to get a few solitary minutes. And even during a cocktail party over the holidays I found myself in a conversation with 3 couples who have children, sharing details on how they pretend they are “going to the bathroom” but secretly reading magazines. Now the real question, can you get away with watching a 30-minute sitcom while “going to the bathroom”? Husbands might start getting worried!
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