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Flight for Thought
Traveling back from Chicago the other day a security guard approached me as I was headed into the line. He asked me to hold a nametag badge that had the time I entered the line (1:30 pm) and to hand it to security on the other end so they could track how long people were waiting in line. I decided to take one for the team and stood in the longest line possible; behind the baby in the stroller and the older man with the cane and the woman who did not understand that she had to take her bangles off to go through the sensors and didn’t remove her shoes. I would’ve told you I stood in line for 45 minutes, but it turned out to only be 23. I proudly handed my time card over to the security woman standing behind the sensors. I was convinced I was going to get a free drink ticket or at least a ‘thank you’, but instead she tossed it into some basket, not even glancing at it to note the time. It was all over and my efforts were not even acknowledged. I have to admit I was a little crushed.
I began to think about what we at Just Ask a Woman ask women to do and it’s a lot more than holding a time badge. We invite them to come in and share with us their opinions and intimate stories to help us better understand them. The best ‘thank you’ we can give these women is to Power Listen-we invite our clients to sit in the room with them face to face (no glass here). Through the small gesture of acknowledging your target and paying attention the women are shown the respect they deserve and by whole-heartedly listening our clients get smarter too.
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