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PETA Porn
We’re all familiar with the age-old adage, “sex sells.” And while I’ll be the first to agree that sex can have a place in advertising— I believe it’s important to attach the caveat that you have to be smart about it (i.e. know your audience).
When you get a sec, check out PETA’s new ad that was just banned from the Superbowl lineup thanks to its racy content. The 15 second spot attempts to grab viewers with the tag “Vegetarians have Better Sex,” accompanied by scantily clad women stroking themselves with garden-variety vegetables. Call me a prude, but watching a half naked woman lick a pumpkin does not exactly have me putting down my forkful of filet and picking up my checkbook.
With approximately 40 million women watching the Superbowl, primarily for the commercials, your potential reach is huge. And since women make twice as many charitable contributions as men, they are surely your prime target…so why, oh why jeopardize that and take the porn approach to igniting animal rights activism?
Be true to your cause—chances are your message is powerful enough without the sex (especially creepy, vegetable sex). Women are smart—no need to dumb down your content (or take it out altogether). Make your case, if it’s legit their dollars will follow.
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