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Why I Love my Mobile WSJ
So after some nagging from DH, I downloaded The Wall Street Journal’s mobile reader to my BlackBerry and I’m surprised how much I’m enjoying this program. Basically you end up with this great button on your phone that connects you to headlines from the WSJ. You can pick which sections you care about (for me that is Life, Tech, Columns and some key words like marketing and women), scroll through headlines and abstracts and then pick the articles you want to read in full. I like this because it makes the news truly mobile for me. This isn’t just a link to www.wsj.com but it is a real compilation of news snippets that I can access even when I don’t have any cell service like on the subway or on the plane. The service is fast, user friendly and even a little bit fun. Bravo WSJ for reconnecting me to your brand and giving me another toy to play with on my sacredly treasured BlackBerry.
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